Last month, Dylan Mulvaney, a transgender influencer, posted on social media about a personalized can of Bud Light the brewer sent her as a gift. A boycott ensued. WSJ’s Jennifer Maloney unpacks what the maker of Bud Light is doing to stem a sharp drop in sales and to support front-line teams bearing the brunt of the backlash. Further Reading: -Bud Light Maker Compensates Workers Targeted in Dylan Mulvaney Backlash  -Bud Light Maker Offers Distributors Free Beer, More Ad Spending After Dylan Mulvaney Backlash  -How Bud Light Handled an Uproar Over a Promotion With Transgender Advocate  Further Listening: -The Great Beer Battle of 2019  Learn more about your ad choices. Visit megaphone.fm/adchoices