In 2017 Bill Shufelt was desperate. He’d quit his job at a hedge fund to start a business that sounded absolutely nuts: a non-alcoholic beer that people would actually want to drink. WSJ’s Ben Cohen uncovers how Shufelt’s idea has led to one of the fastest-growing movements in the beer industry.   Further Listening: -Canned or Homemade? America’s Biggest Cranberry Company Wins Either Way  Further Reading:  -The Hottest Beer in America Doesn’t Have Alcohol  -Bud Light Missed Out on the Super Bowl Party  Learn more about your ad choices. Visit megaphone.fm/adchoices