If you own an Apple Watch, you may have noticed the device’s pulse oximeter feature. Masimo, a medical technology company, claims that the oximeter technology is theirs and it is suing Apple. Masimo CEO Joe Kiani and WSJ’s Aaron Tilley on the story of how Masimo decided to take on a tech giant.  Further Listening: -One Company’s Quest to Burst Apple’s Blue Bubble Texts  Further Reading: -The Entrepreneur Who Bet His Company on a Fight With Apple  -Apple to Remove Blood-Oxygen Sensor From Watch to Avoid U.S. Ban  Learn more about your ad choices. Visit megaphone.fm/adchoices